My blogger friend Jessica, domiciled in the depths of Southern Ireland, pointed out to me that this blog was not getting enough comments.
`You’re obviously not writing stuff that people want to read,’ she observed kindly and went on to tell me that her own gets several comments daily. I said that was possibly because she blogs about knitting and lots of people in the British Isles and indeed many more in North America, are fanatical knitters.
`I think that’s where you are going wrong,’ she pronounced, `You don’t have a focus – if you want to be a successful blogger you have to cultivate a niche.’
I said that this particular platform did not make it particularly easy to work out how to make comments in the first place. How many people immediately realise that a comment is made via `No Comments'.
She ignored me and repeated that I needed a niche.
`A niche,’ I echoed and she said, `Yes, a niche. The trouble with you is that you just seem to spew out what’s on your mind at the time – you’re all over the place.’
Oh yes, she's always had a lovely turn of phrase.
It’s quite hard to be affronted via Skype, especially when the reception is not at its best so I remained silent until she chose to speak again.
`Concentrate on just one area,’ she suggested helpfully, `Do New Zealanders crochet for example?’
I said yes they did, as well as knit, and what was more I was competent in both crafts myself.
I told her that just before I decided I had to go because I could hear someone downstairs trying to deliver a book from Amazon. Then I stared at the laptop for a while.
I was still staring when the husband appeared to tell me he was going into town to get a haircut and that his tablet needed re-charging; he thought there might be something wrong with the battery.
`By the way, I didn’t think much of your post on Bill Cosby,’ he said, shrugging on his jacket, `I couldn’t work out what your point was’.
As he went down the stairs he added, `Maybe your blog needs more of a focus.'
I visualized with relish penetrating the space between his bony shoulders with a kitchen knife.